Archives for posts with tag: book selling tips

margwrong

Authors often bemoan their lack of marketing ability. If you do go out to sell your books, just don’t act like a bumbling disoriented fool like me in this pic. I had a bad first hour at the Byward Market in Ottawa. Once I sat down behind the bright red tablecloth, arranged my most attractive wares, smiled and pivoted my head so I was ready for all comers, I had five hours of fun, sociability and sales. Here’s my advice to help  you get off to a faster start than I did:

  • Don’t be shy.
  • Don’t climb out of your booth.
  • Don’t look at your feet.
  • Don’t put your hand in your pocket
  • Don’t let your hat slide down over your eyes.
  • Don’t pose like a peddler of religious propaganda.
  • Don’t look in the other direction if someone is approaching.
  • Don’t just sit, making phone calls and looking as if you didn’t care if nothing happened either.

I’ll be back selling my three books A Book of Kells, Kathleen’s Cariole Ride and Eating at Church at the Byward Market Tuesday, Aug. 2 and Wednesday, Aug.3 from 10 a.m. to 4 p.m. and would be delighted to see you if you can drop by!

Happy Reading, Writing & Selling from Cozybookbasics

http://www.amazon.com/author/margaretvirany http://www.margaretvirany.com http://www.cozybookbasics.wordpress.com

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Prospects for selling my book at the Byward Market in Ottawa when I arrived at 10 a.m. Wednesday looked as dim as the thunderstorm forecast. Still, I bet myself I could sell enough copies (five) in the next six hours to buy tickets for a big treat. I defied the skies to clear in time for a picnic with our granddaughters and their parents before watching the preview performance of theater under the stars on the banks of the Rideau River that night. mmarket.jpgWork crews carrying partitions, shopkeepers rushing with arms full to set up for the day, twosomes and threesomes speaking languages other than English brushed past. Where were my buyers?

  • The atmosphere enlivened at lunch time, with music and dancing in the adjacent square attracting a noisy, lively crowd. A quarrel between someone not quite in his right senses and a big truck disrupted the self improvement, creative atmosphere I was trying to inject.
  • A dreary-eyed, homeless man with his bundles and bags slouched up against the bricks, heritage plaque and sesquicentennial posters on the market building facing me. Where were my readers?

It was discouraging and my devoted hubby of 61 years decided I was crazy and he might as well abandon ship and go home.  While he hesitated, I was ready with my elevator pitch to summarize my book in two sentences.

  • Anyone drawn to the table for a closer look at my framed newspaper article headlined “Call of Love in the Wilderness” got it. An old toothless man mesmerized by a 1904 picture of my mother as a child in a sailor outfit stayed because he wanted to hear her full story.
  • With a cheery “Hi Margaret!” up strode author Stevie Szabad, eager to buy two of my books and pick up advice from someone she perceived as having accomplished things she wanted to do. We plotted to sell together at the Galeries Aylmer Christmas market. 

Hubby stayed when I reminded him I was there to get my parents’ exemplary story out, not just sell the product. A take-out lunch of chicken sandwiches and smoothies fortified us both. 

  • Then a ray of sunshine, a tourist from Vancouver, suddenly appeared. He wanted to know more about why I called my book “A Book of Kells” and gave me advice on genealogy. He bought a signed copy as a gift and souvenir of Canada’s 150th.
  • A particularly friendly face came to the table confidently and I was able to engage her in conversation. For the next twenty minutes Tom and I found we had much to share with her and vice versa. Gale O’Brien is a lovely, avid reader who lives in Britannia by the Ottawa river. She now owns one copy of A Book of Kells and one of  Kathleen’s Cariole Ride which I hope she will enjoy reading.
  • When Kelly Buell turned up because she had been following me online, Tom was getting the car because it was 4 p.m., time for us to pack up. Kelly and I chatted and hope to help each other in future as writers so often do.

When I first met the organizer of the Byward marketing team and showed her my book, she told me she is a ‘Kell’ on her mother’s side. I was able to inform lovely, competent Megan Sartori that we are second cousins twice removed. 

By the way, the outdoor performance in Strathcona Park was superb. My granddaughters, aged 10 to 16 were absolutely thrilled with The Amorous Servant by Carl Goldoni staged by Odyssey theater. Grandpa and Grandma enjoyed its humor and sensible advice for all ages, too.

www.cozybookbasics.wordpress.com  www.amazon.com/author/margaretvirany  www.margaretvirany.com

Happy Reading & Writing from Cozy Book Basics until We Meet Again!

book signing cartoonLike many authors, I used to hate selling but a few easy techniques have made me love it and have fun. This can happen to you too, once you’ve mastered the moves that clinch a sale when your real book meets a live customer. Last Sunday copies of my new paperback flew out the door with almost one-third of the traffic that shopped at Ottawa’s Perfect Books bookstore between 1 and 3 p.m. (20 loners or couples, six books sold.) Here’s my advice; I hope it works just as well for you:

  1. Prepare for your event with a phone call, follow-up visit to the store and a query  just before you come. By the time you get there, you will know the easiest way to drop off your books and the best place to park your car. The owner will have consignment copies of your book on the shelves, posters in the window and a table and chair for you to use. Get there early enough to hang up your coat in the back room and set up your display before you start work.
  2. Begin by making eye contact with the first customer you see. A man held the door open for me and my big box, I thanked him and had sold a copy of my book even before my coat was off! More often, I watched a customer enter the store from a few feet away, while I stood (not sat) at my table in the line of view in a conspicuous spot.
  3. Greet the customer or nod immediately with a friendly smile, before they turn away to browse among the shelves or address the cashier. If they come closer to you —
  4. In an inviting, confident manner hold out your book towards them slightly and say, “This is my new book I am introducing today. Will you take a moment to find out about it?” Most say they will. Your next steps depend on your unique book. I plunge in and tell them the subtitle is ‘A true love story from over the ocean and in the bush after WW1’. I point to my name and say “I’m Margaret”, point to the title word ‘Kathleen’ and say “This is my mother” and let them look at the picture, which explains the title word ‘cariole’ (a fancy toboggan).
  5. Pause. By now, the customer is probably ready to talk to you or ask a question. Be prepared to carry the conversation wherever it may go in order to find common ground in fact or feeling between you two and your book.
  6. Remember the time-honored way of buying books is by browsing and taking time to decide. If the customer says nothing, hand them the book with the back cover turned up and say, “Here”, so they can take their time reading the blurb and quotes from reviews. (My new paperback had already been reviewed in its parallel life as an e-book).
  7. Have a sample copy you don’t mind having fingerprinted by people who’ve been eating a hot dog. Make a written note if it is taken off wandering around the store so you don’t lose count.
  8. Be aware of any other customers who have been eavesdropping on your conversation while they are browsing and make eye contact with them too.
  9. Have an attractive display on your table so it can engage customers on its own. When you are busy talking to someone, stand free of your table so others can look at it. Ingredients of my theme and information display are (1) Tablecloth and decorations in seasonal colors (2) Framed rave review (3) Framed announcement of the day’s event and price (4) Paper scroll of key words (5) Copies of book (6) Signing pen (7) Book marks and (8) Business cards.Authors and independent book stores help each other thrive with events like this book signing at Perfect Books in Ottawa, Canada
  10. Get to know the cashier and establish a relationship that will make you a recurring fixture in the store If, like me, you are not yet a celebrity, the person on duty may be a part-time worker. Signings are held on weekends and your appearance gives the owner and regular employees relief from their duties of informing, entertaining and chatting with customers.
  11. You may or may not have signed a contract and find the cashier is not authorized to pay you. In this case, give the owner a call Monday morning to report how it went and find out when your check will come. Usually the store keeps 40% of receipts. You may have written other books, and want to arrange to put some copies of them in the store too. If you can’t sell one, you may be able to sell another.
  12. Give the store information on how they can order more copies of  your book. My books are printed on demand by CreateSpace, which also provides distribution channels to all major outfits. The bookstore owner looks at a website such as The Book Manager to see if your book is available from a distributor they use, likely Ingram. Since my paperback is new, it will not be listed for six or eight weeks. In the meantime, I will order an inventory of 50 books at a time and retailers can buy them from me. However, CreateSpace will not pay me any royalties until I have accumulated $100 in their account. They do not pay me royalties on the copies I buy, so I am anxious to have the stores enabled to buy them directly.

The few remaining book stores in my city are using authors as a strategy to keep their stores lively. Several ‘Book Events’ are allotted two-hour time slots on Saturdays and Sundays. Readings work well in some locations but only if there is a good group of bodies. More elaborate parties, complete with martinis, may also be held in stores after closing hours to launch books.

I used to waste countless, frustrating hours trying to sell my books to listless shoppers at book fairs or bookstores. Meanwhile, bookstore proprietors stared out their windows, praying for somebody to come in. But when the store-owner and the author get together to have live events like signings and readings, it can be a different story.

Thank you for dropping by. To order a copy of Kathleen’s Cariole Ride  for Christmas or Valentines giving, please contact V&V Publishing, editingexcellence.virany98@gmail.com. To find out more about all e-book and paperback versions of A Book of Kells: Growing Up in an Ego Void, Kathleen’s Cariole Ride or Eating at Church, click on these links to Amazon, CreateSpace or my website. Bookstores selling my books in the Ottawa area are Black Squirrel, Books on Beechwood, Brittons, Michabou, Octopus and Perfect Books.

Happy Reading from Cozy Book Basics!