1. Keep your eye on the ‘events’ calendar in newspapers and online if you are an indie author of a nonfiction paperback book. This genre sells best person-to-person. It doesn’t sell as well as fiction does in e-book form. My income tax figures show I made 80% of my money selling books on the ground from September to December and perhaps you are the same. March is the time to start making phone contacts for another successful year.
2. Go back to your 2016 phoning lists. You may have missed some events because you were too late calling. I just phoned about one such event planned for late September each year and discovered the registration opens April 1st.
3. Many cultural organizations have annual conferences with book tables authors can rent. This is a new venue for me to try this year and I’m very excited about it. Last year I missed out on selling to the West Quebecers and members of the British Isles Family History Society but I won’t make the same mistake in 2017!
4. Even if you go into book stores for signings, it is still seasonal. You have to go when they are busiest. There’s fierce competition between authors to get one of those good spots. I was missing a receipt for my income tax return so, just now, I phoned the bookstore where I had sold nine books to get it. I took the opportunity to arrange to sell my books there again on the Saturday before Mother’s Day in May.
5. The store clerk put a bee in my bonnet by asking, “Do you really think it’s worth it? I mean, if you have already been here?” I must try to get into some bookstores where I failed before, not always the same ones. However, last time I was in her store I sold to every person I tried to persuade, except one, and I’ll try my best to do that again.
I remain optimistic. I’ll let you know. There are many wonderful readers out there and I hope you’ll have the joy of meeting and selling to them, just as I do year after year!